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Top quality web design and development.  From small websites to large websites, MG Lomb can support you. Whether your need is for a small local website with a shopping cart – or a large, highly comprehensive websites utilizing databases and multiple languages, MG Lomb has the team, experience and skills to build you a highly effective website solution.

For the best results MG Lomb uses an integrated development approach. There are numerous ways to approach website development, each method having its own unique value. Depending upon the developer’s background (what kind of organization they work for) their approach will differ significantly. The developer may be a search engine optimization (SEO) specialist, a programmer, an agency, or a graphic designer. Unlike those who use only “one approach” MG Lomb applies all of these methods, and integrates them into one sophisticated, results oriented solution.

Development topics to consider:
Your Brand.  Many websites fall short of success because they fail to convey a business’s visual brand. Brand development is one of MG Lomb Advertising’s core competencies (see Tying it all together™ in our services section). We make certain that our clients’ websites use their brand accurately and consistently. And if your visual brand requires improvement, we can make it better, too.

Content Development.  What information does your website need to provide?  Is it the right amount of information?  How is it categorized?  Is your website easy to read, and clear?  Does it convey that you are the “best option” for your customers?  How are your competitors communicating to their customers?  When building a new website we commonly find that our clients’ content is either outdated, or incomplete. It is necessary to rectify this before building or updating any new website. MG Lomb can help with your content development, so that your new website will clearly communicate who you are and what you do.

Programming Style & Site Architecture.  A website should meet the expectations of its intended viewers. Critical to this task is knowing how simple, or how sophisticated a website should be. Utilizing complex programming, databases and interactivity will add cost; if your audience does not require these features then your money is better spent somewhere else. Conversely, if your target market demands unique interactivity, certified security features, and database driven content, then you’ll need to know what the best options are.  MG Lomb will help you to make these selections wisely, and give advice based on facts and experience.

Website Updates.  After your new website is complete it will require an occasional update. Most of our clients require the ability to make at least basic updates themselves. For this purpose, MG Lomb offers our clients an inexpensive Adobe software solution. It’s simple enough to be used by anyone who can operate a computer. This software enables our clients to add photos, change text, add sections, and more. It also provides control over which pages are editable (or not), approved users, and assignment of levels of access for editing. Vital areas of structure are typically protected, so that unintentional errors do not disable your website; this prevents serious damage and costly repair.

Search Engine Optimization (SEO). Looking to perform better on Google, MSN and Yahoo? There are ways to make real improvements, and MG Lomb brings to the table valuable know-how and real experience.  See our section on SEO here.



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Rochester, NY
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