What is it?  Answer: A multimedia clip that uses sound, interactivity and graphics, featuring your products and/or services, and typically displayed on a website. Video marketing is "the most successful internet-based sales tool available today." It may take the form of traditional video (with or without people). But it may also employ a blend of techniques, using Flash generated graphics, user interactivity, and/or animation. In addition to being a sales tool, video marketing may also be used for training and instructional applications.

Apple's iPhones, Kodak's cameras, Motorola's Droid cell phone, and Carestream Health's medical instruments (B2B) are all being advertised and sold using video marketing.

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Why use it?  Conversion rates (and sales) are significantly higher, using video marketing. Video marketing "is" today's undisputed leader of marketing and advertising strategies. Print advertising continues to decline as readership is down. Return on investment for print has also continued to decline. Consumer behavior has changed; adaption is critical and necessary. For "all" businesses, not adapting to these changes will result in decreased sales and lost market share. Video marketing is what today's consumers expect and demand.

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What are the Experts saying?  Don't just take our word for it. Video marketing "is" the new print. See what the experts are saying, about it and the ROI it can achieve. Now is the time to create a video marketing campaign.

• "The number of videos viewed on YouTube -- 10.3 billion -- in September 2009 exceeded the number of core Google searches by a full billion. That's billion with a 'b'." (imediaconnection.com) November 23, 2009.

• "43.3% of merchants will update their e-commerce sites with video this year … Ice.com experienced a 40% rise in conversion rates on products highlighted in online videos." (Bizreport.com) November 2, 2009

• "Online video ads are quickly becoming the medium of choice to drive both brand awareness and sales …" said Rick Bruner, Research Director at DoubleClick. (TVover.net) June, 2008

• "… we see that online video tends to offer high conversion rates as it offers a more compelling experience for users and can often provide the necessary last push that a customer needs to actually make a purchase." (ReelSEO.com) January 26, 2009

• "… demand for video is on the rise from both consumers, and businesses looking to stay on top of their marketing." (webpronews.com) January 15, 2009

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What does it Cost?  Just as print advertising once was, video marketing is a successful marketing and advertising tool. To take advantage of the potential ROI, a sensible percentage of print dollars should be reallocated to video marketing. This doesn't mean you have to spend "more" money; companies can spend the same amount as before. They simply need to rebalance where the money goes and dedicate an appropriate budget to where ROI can be achieved – in video marketing.

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