Work with a media expert – you’ll spend less, and get more. Why do this yourself? Your media placement can be done by MG Lomb at no additional cost to you. Publications and ad-word advertising programs work via a Net and Gross rate system. By applying an agency discount (how the agency is compensated) advertisers can rely on an experienced partner to help them control their advertising rates, and pay nothing more for it. Better, MG Lomb’s loyalty is to our client … we’re not a representative of any publication. So MG Lomb can advise our clients on media purchases without bias – it’s not in any publications best interest to do that.

From print to broadcast, MG Lomb can help you to manage your electronic and print media placements. We have experience in managing media with local newspapers, to international trade publications in China, Germany, Russia, United Kingdom, and the Middle East (to name a few).

The responsibility for tracking media alone can be a fulltime job; which publisher owns what publications? Which invoice covers which placement? If you add planning and forecasting to the equation, you may need an entire department to handle it. Or, MG Lomb can do it for you ... so you can focus on your actual job. Our support can be complete or partial. Some of MG Lomb’s clients ask us to manage only the electronic art transactions and media buys, while others rely on us to develop comprehensive annual projections, complete with tracking and reporting. Whatever your need, we can support you.

Ad Rate Negotiation.  Want better advertising rates? MG Lomb is frequently able to negotiate much better insertion rates for our clients

Ad Tracking and Adjustment.  Maximize results. Want to know which publications and market verticals are generating the most new leads? How about which ones are producing little to no results?  MG Lomb offers strategic methods for ad tracking that can tell you where it makes sense to continue advertising, which markets are generating new inquiries, and which ones are the duds. Some of these strategies require very little time, energy or cost to implement.

Advertising Venue Schedule (AVS).  Looking for an easy-to-read yet comprehensive tool that tells you in a snapshot how you’re advertising dollars are being spent? MG Lomb can provide our web-based AVS spreadsheet. This spreadsheet is for clients who require a comprehensive tool that can show them an entire year of advertising expenditures, broken down by market, verticals, and cost. Customized with each client’s specific publications, circulation, markets and demographics the AVS will tell you how much you are spending on a particular market segment monthly, quarterly and annually.

Free Consultation.  Contact us to discuss MG Lomb supporting your media buying and planning needs. As most publications offer a “media discount” (also referred to as the “agency commission”) this means that using MG Lomb may cost you little or even nothing. Give us a call – we’ll share some our knowledge with you.