MG Lomb has assisted many clients with both the legal and creative sides of company (or product) naming. We employ an experienced based approach, and provide straightforward experience, devoid of surprises and mishaps. Our process typically begins with the appropriate legal and/or market research.

 fter research is completed we can focus on selecting the right name. Research is not required, but it does help. It can tell the real story – taking opinions out of the mix and replacing them with facts. Keep in mind. Naming is “part science” and “part art”; it can be a very personal and subjective process. Think of it like this; from your customers’ perspective; a name that appeals to them is much better than one that appeals to you.

Scope.  Depends upon your need. Selection of a new company name can be an intensive research oriented process that uses customer polling and surveys. It can also be done quickly, via the listing of 20 to 50 potential new names, with an equally quick selection on your part. How in-depth we go is up to you. MG Lomb will recommend what is appropriate for your situation, and provide options so that you can decide.

Outside Legal Services.   As MG Lomb does not directly employee legal staff; we partner with highly experienced lawyers who specialize in intellectual property (IP) trademark, and copyright law. In regards to these matters we've teamed up with some of the best. If requested, MG Lomb will bring to the table attorneys who are appropriately qualified for your naming project.