Animation is an effective way to sell products and promote ideas.  Some of today’s most effective interactive marketing utilizes animation, in tradeshow presentations, on websites, on television, for training and more.

Animation is frequently used for websites and tradeshows. Tradeshow presentations that use animation and interactivity provide visitors with an amazing product experience, which even the real products may not be able to duplicate. With animation, viewers see the tops of tall products, inside them, learn with narrative instruction, and even virtually run sophisticated product cycles that would never be possible at a tradeshow booth.

On websites animation is sometimes referred to as “Video Marketing”. On some animation is used almost exclusively to promote and sell products. Examples include Apple’s iPhone, Kodak's cameras and printers, and Motorola’s Droid phone. B2B applications are just as common, helping sales and marketing people to sell their products.

Cost factors. Use of animation can significantly lower expenses and increase the effectiveness of advertising, sales and training tools. Companies who regularly bring products to tradeshows are opting to leave their equipment at home, in favor of animated interactive presentations. The cost of set-up, tear-down, transportation and floor space are all expenses that can be mitigated (or even eliminated) with interactive animation.

Our software capabilities include 3DS (3D Studio Max), Maya, and other programs. MG Lomb is also able to utilize our client’s CAD data. This makes our animations accurate, and less costly to produce. We can take input directly from your engineers, and send output directly to television studios.

Our animation work is frequently combined with graphic user interfaces generated in Flash, or Adobe After Effects. We incorporate professional voice reads and original music scores. MG Lomb’s animation work can be used everywhere, from websites to television commercials.

Experience.  MG Lomb has been developing animation for over a decade. We use the latest industry software and our animators have experience with a wide variety of markets and products.

MG Lomb has developed numerous impressive animation programs for an extensive range of clients. Our work is both B2B and B2C. The tools we develope are used by Fortune 500 international companies, as well as smaller regional businesses.