Website Development
Custom Websites. At MG Lomb, that’s what we do. Many agencies provide pre-designed templates from which their clients choose. We do not do that. Companies with established corporate identity and brands cannot benefit from prefab templates. All of MG Lomb’s work samples are custom built websites. Our capabilities are state-of-the-art and our development team is directly employed onsite.
Redeveloping your website is a significant undertaking. You will be tasked with re-examining every aspect of your business, as it relates to the website. This is necessary to accurately communicate current information about your products and services. Be prepared for setbacks and delays. The process is tedious and deviations from the original timeline are common.
The Right Team. MG Lomb is the right choice. Especially if we’re already developing your creative. Unlike the average web developer MG Lomb understands the value of your corporate identity and brand. MG Lomb’s team is expert at incorporating critically important elements, such as: Corporate Identity, Brand, Logo, Icons, and Slogan or Tagline. MG Lomb also employs proven development strategies, like a Competitor Materials Analysis, to assure that your result is better than your competitors’.
Web Architecture. Planning your website. Our team will work with your team to create the new website architecture, based upon goals and required functionality. Collectively, we will: determine goals for your new website, classify existing and prospective target audiences, determine new / necessary content, choose software style of site development (HTML / Flash / Java), determine approach to search engine optimization (SEO), and define the overall personality desired for your site.
Self Updates. Want to do your own updates? MG Lomb can enable your new website for self-editing. You don’t have to know web programming to make changes, and you won’t have to pay us for every edit. Our client self-editing solution gives you the control to: designate editable & non-editable areas, select users for editing and define access level, assign usernames and passwords, and more. To protect your new website from malfunctioning (as a result of self-editing) vital structural elements are normally protected. This prevents your new website from serious damage and costly repair.
Interactivity & Multimedia. Want Pizzazz? Sound, animation, video,
audio … MG Lomb can do some amazing interactive – see our section on Interactive Marketing & Multimedia.
SEO. (Search Engine Optimization). Looking to rank higher in search engine results? MG Lomb brings to the table valuable know-how regarding construction techniques that result in websites better designed for search engine success. No one can “guarantee” search engine results. The SEO world changes much too quickly, and some of the most successful websites “pay” for their placement, via pay-per-click programs and other fee-based methods. However, a website that is mechanically constructed for searches will fare significantly better than those that are not.
SEO Myths. Be aware of snake oil. There are many predatory SEO businesses that prey upon those who do not fully comprehend web concerns. These predators make ridiculous claims that they can provide top-ten search engine results. Usually it’s by means of some “confidential” process that they are reluctant to disclose. Please commit to memory; the only way to achieve these types of results is by paying for it, and usually directly to the search engines themselves (via pay per click programs).
Case Study: The Gunlocke Company
