Sell Sheets
Whether web-based and interactive, CD/DVD style, e-mail printable .PDF’s, or part of a traditionally printed sales kit, Sell Sheets are one of the most effective ways to market your products and services. If well designed, they will portray your business as strong and successful. Done poorly, they will make your company appear small, disorganized, and financially strapped. Sell Sheets are the unofficial ambassadors of your company. They should appear professionally designed and maintain a consistent look from sheet to sheet. It is essential that you engage an experienced agency to maximize odds that you will get effective Sell Sheets. We are expert at incorporating critically important elements, such as: Corporate Identity, Brand, Logo, Icons, and Slogan or Tagline. MG Lomb also employs proven development strategies, like a Competitor Materials Analysis, to assure that your result is better than your competitors’.
How Are They Designed? Developing or updating Sell Sheets is a complex and highly creative process. The resulting sheets must “speak the language” of your customers, appeal to your target audience's tastes, and portray your product as the “best solution.” To accomplish this we’ll need to understand your market, competitors and customers. Having the competition’s materials will help us to better understand your customers. Collecting them requires some homework, and is accomplished by a Competitor Materials Analysis.
With the competition’s materials reviewed we can begin. A professional and creative look is important, but so is consistency. Sell Sheets typically represent a series of products or services. They must maintain "strong continuity" with each other, professionally portray brands, and often include elements of your Corporate Identity. Sell Sheets frequently include: photos, company logo, written copy, schematic drawings, charts, graphs, contact information, pricing, etc.
Crafted by an experienced agency your new Sell Sheets will accomplish the goal of portraying your business as strong and successful … your customers’ best choice.
Can I Create Them Myself? Of course you can. But if you want them to look professional, hire a professional. MG Lomb has excellent solutions that enable our clients to edit and update their Sell Sheets, and print them. But please, leave the design to us. With inexpensive printers and design software available many companies have become their own “Art Departments” and it shows. We recommend design be left to the experts. If you create your own Sell Sheets you’ll likely end up with less than professional results your customers will notice. Whatever amount of money you save, it’s not worth the loss of future business. You will also be taking on an enormous responsibility that distracts you from your primary duties.
Where Do I Print Them? MG Lomb has relationships with numerous professional printers ranging from economy to high-end. We’ll get you the price / quality ratio that fits your need, and budget. We also have in-house printing. Our knowledge of: paper, color process systems, market rate pricing, proofing processes (both pre-press & press-run), and digital short-run, make us a valuable resource. We can also work with your printer.
Case Study: Reboot-IT
