Media Placement

From print to broadcast MG Lomb can help to manage your media. The responsibility for tracking alone can be a fulltime job. Which publisher owns what publications? Which invoice covers which placement? Add planning and forecasting to the equation and you need a department. MG Lomb can take this responsibility off your hands and help you to focus on your job. Our support can be complete or partial. Some of MG Lomb’s clients ask us to manage only the electronic art transactions, while others rely on us to develop comprehensive annual projections, complete with tracking and reporting (AVS). Whatever your preference, we can support you.

Advertising Venue Schedule (AVS). Want to know what and where you’re spending on advertising? Try using MG Lomb’s AVS chart. For clients who require comprehensive advertising and media placement support the AVS is an exceptional tool. Customized with a client’s specific publications, circulation, markets and demographics the AVS will tell you how much you are spending on a particular market segment monthly, quarterly and annually.

Tracking and Adjustment. Maximize results. Want to know which publications or markets are generating new leads, and which ones are producing little to no results? MG Lomb offers strategic methods for tracking that can tell us where it makes sense to continue advertising, which markets are generating new inquiries, and which ones are duds. Some of these strategies require little time, energy or cost. Coupled with an AVS MG Lomb has built some fairly effective programs for our clients.

Case Study: Black Clawson Converting Machinery