Logo & Styles Guide
Frequently, modifications to an existing logo are necessary. Whether or not alterations are made, a logo styles guide should always be created. Please allow MG Lomb’s team to help you consider how a logo should be dealt with when updating or creating any new materials.
Set-in-Stone. Logos play a vital role in all marketing materials, including: brochures, sell sheets, pocket folder, website, advertisements, etc. The logo should be set-in-stone before any new design work proceeds. Addressing the logo first will prevent costly reworking later. MG Lomb creates logos for our clients that professionally represent them, adding a significant level of "perceived credibility." A credible and current looking logo can eliminate negative perceptions, helping a company to appear stable and technologically advanced.
What’s Included? That depends on what you need. Creation of a simple logo styles sheet, for one logo variation on a white background is a base solution. Approached more comprehensively, numerous alternate variations of a logo may be required for: colored backgrounds, Internet usage, facsimile, and B&W print. Additionally, a comprehensive logo styles guide may be needed.
Scope. Depending upon your need, MG Lomb will assign the appropriate amount of time to adequately produce a quality logo. Some situations require a comprehensive approach with dozens of potential applications to consider. Other situations may require a singular application only. MG Lomb will recommend what is appropriate for the situation, so you can decide.
Development. To begin, we’ll meet to discuss colors, complexity, fonts, and other design elements. With your comments and thoughts in hand, we’ll begin production. Logo concepts will again be presented for your review. We’ll take your final comments and thoughts into consideration, and complete your new logo.
Legal. It is urgently important that a professional be assigned to the development of a logo (mark). MG Lomb can help companies to avoid damaging and costly legal problems associated with trademark infringement, and unauthorized mark usage. We understand these concerns and can guide your company through these hazardous waters by bringing to the table experienced legal professionals who specialize in trademark law.
