Pocket Folder
Remember what they say about first impressions. And don’t underestimate the importance of your Pocket Folder. Be creative! With most marketing or sales kits the Pocket Folder is the first visual impression that your prospects see. When they open that envelope, your package should be striking. Even more important, prospects, during the consideration phase, will keep the materials you sent inside that Pocket Folder. It will sit side-by-side with your competitors. What does your competitor’s materials look like? To come out on top it’s essential that you engage an experienced agency like MG Lomb. We are expert at incorporating critically important elements, such as: Corporate Identity, Brand, Logo, and Slogan or Tagline. MG Lomb also employs proven development strategies, like a Competitor Materials Analysis, to assure that your result is better than your competitors’.
From Simple to Comprehensive. A standard Pocket Folder is 9” x 12” folded, one to full color, and includes two inside pockets (with or without business card slits). For many companies this basic format is acceptable and effective. Concerns such as type of paper, thickness, color, folds, cut, and texture, will need to be addressed. Beyond basic, the sky is the limit to what can be done. MG Lomb’s design team can develop an exciting and captivating piece, pushing all the boundaries. We frequently bring to the table exotic papers, creative cutting & windows, and clever folds & fasteners. Depending upon the quantity and size of materials contained by your Pocket Folder, other additional features may be necessary, such as a box spine (for thicker packages). Whatever your need MG Lomb has the ability to be creative, and the sensibility to be frugal.
Printing Considerations. MG Lomb will provide support necessary to get your newly designed materials printed right, including match prints and preparation of electronic art. MG Lomb will work directly with the printer until completion, to ensure that the intended results are achieved. All costs involved in printing, including match prints, will be addressed separately, and MG Lomb will provide competitive pricing.
