Event Marketing

Need help with an event program? Events can be a highly effective means to get exposure and increase brand awareness. Depending upon the event, media coverage is typically pre-established with print, radio, web and television all bundled in. If the event fits your market segment, you’ll get exposure. They’re often a good deal too. Aside from standard pricing arrangements, deals can be made to partially subsidize the sponsorship fees, including vendor cooperative programs, and sweepstakes or giveaways. MG Lomb has been successful at reducing one client’s LPGA sponsorship fee by 50%, for their agreement to donate product as prizes. We also involved one of the client’s top national resellers, who voluntarily built and staffed an impressive onsite booth.

Case Study: LGB of America