Competitor Materials Analysis

This is where we get started. It’s homework that makes the results effective. Consider these questions: What is your company’s current position in the market? Is it high-end, mid-market or budget? What position do your customers see you in? Do they see your company positioned as you intended? Who are your ideal customers? How do you want them to perceive your company today? How do you want your company perceived in 5 years? To develop new marketing and advertising materials that “get your message right,” it is critical that MG Lomb’s team know the answers to these very important questions. We accomplish this with a Competitor Materials Analysis.

Logo & Styles Guide

Frequently, modifications to an existing logo are necessary. But whether or not alterations are made, a logo styles guide should always be created. Please allow MG Lomb’s team to help you consider how a logo should be dealt with when updating or creating any new materials.

Corporate Identity / Brand Development

MG Lomb Advertising is expert at creating effective corporate identities and brands. With in-depth experience and knowledge MG Lomb can help your company to achieve real profit oriented results. Before moving forward with your next project, consider this; do you recognize a Target Store Ad (red & white bull’s-eye) or a Gatorade Ad (colored sweat) when you see one on TV? Odds are good that you do. Although the layout of their advertising may differ from ad to ad, there are elements of their corporate and brand presentations that follow through consistently, in every Ad. How is your company addressing these critical factors?

Tagline / Slogan

A slogan or tagline can help to say who your company is, and what differentiates you from the competition. Usually a few words, it can get your message across in a two second glance at a billboard. Slogans can be exceptionally effective when coupled with an advertising campaign, print Ads, and in point-of-purchase or packaging. Whatever the application MG Lomb Advertising can write a powerful new tagline or slogan for your company.

Icons; Products / Services Segmentation

Successfully segmenting your products and services to optimize customer comprehension is critically important. Confused customers = lost sales. Your customers may easily become disoriented about which product sell sheet is the right one for them. Sometimes sell sheets just “all look the same.” Icons are an excellent solution to this problem. Even if your products are highly similar, a differentiating icon is a great way to distinguish one product from another. With them, sales agents can guide prospective customers to the right product or section on you website.

Company Brochure

A company brochure can be one of your most important sales tools. It typically includes a section describing your business, its history and current management. It reinforces that you’re an established and capable business, at the top of your field. It may also explain your company’s range of products and services. It can be as short as two pages or more than twenty. Done right it will help you close sales. Done poorly it will be discarded or ignored. It is essential that you engage an experienced agency like MG Lomb, who will maximize the odds that you get a well designed piece. We are expert at incorporating critically important elements, such as: Corporate Identity, Brand, Logo, Icons, and Slogan or Tagline. MG Lomb also employs proven development strategies, like a Competitor Materials Analysis, to assure that your result is better than your competitors’.

Sell Sheets

Be they web-based and interactive, CD/DVD style, e-mail printable .PDF’s, or part of a traditionally printed sales kit, sell sheets are still one of the most effective ways to market your products and services. If well designed, they will portray your business as strong and successful. Done poorly, they will make your company appear small, disorganized, and financially strapped. Sell sheets are the unofficial ambassadors of your company. They should appear professionally designed and maintain a consistent look from sheet to sheet. It is essential that you engage an experienced agency to maximize odds that you will get effective sell sheets. We are expert at incorporating critically important elements, such as: Corporate Identity, Brand, Logo, Icons, and Slogan or Tagline. MG Lomb also employs proven development strategies, like a Competitor Materials Analysis, to assure that your result is better than your competitors’.

Pocket Folder

Remember what they say about first impressions? Then don’t underestimate the importance of your pocket folder. Be creative! With most marketing or sales kits the pocket folder is the first visual impression that your prospects see. When they open that envelope your package should be impressive. Even more important, prospects, during the consideration phase, will keep the materials you sent them inside that pocket folder. It will sit side-by-side with your competitors. What does your best competitors materials look like? To come out on top it’s essential that you engage an experienced agency like MG Lomb. We are expert at incorporating critically important elements, such as: Corporate Identity, Brand, Logo, and Slogan or Tagline. MG Lomb also employs proven development strategies, like a Competitor Materials Analysis, to assure that your result is better than your competitors’.

Signage

Whether for your building, vehicles, point-of-purchase, showroom or mission and vision statements it’s important to maintain your corporate identity and brand. Your signage should match your marketing and advertising materials as an extension of your brand identity.

Many of MG Lomb’s clients rely on us to provide their signage. We make sure that your brand usage rules (established during Logo Styles Guide and Corporate Identity / Brand Development) are strictly adhered to. Money lost is gone forever. Imagine relying on a secondary vendor, who does not know or understand your brand, to create your new building sign. When that vendor fails to include critical brand elements (which the sales teams will point out later, when the new sign is hanging on the building) how do you get that money back? We’ve seen it happen.

Whether for a vehicle fleet, building interior, exterior lighted, retail point-of-purchase, or simple decals – rely on MG Lomb to do it right for you, the first time.

Direct Mail & E-mail Blasts

Be creative, and grab their attention! Whether traditional snail-mail, or e-mail with sound animation and video, direct mail is essentially an advertisement. In today’s highly oversaturated electronic world standing apart and getting noticed means the difference between money well spent and money wasted.

Like every piece in your marketing and advertising arsenal direct mail needs to integrate seamlessly with the rest of your program. The voyage taken by your customers from direct mail to your website should one of brand continuity.

To come out on top, it’s essential that you engage an experienced agency like MG Lomb. We are expert at incorporating critically important elements, such as: Corporate Identity, Brand, Logo, Icons, and Slogan or Tagline. MG Lomb also employs proven development strategies, like a Competitor Materials Analysis, to assure that your result is better than your competitors’.

Catalogs & Manuals

MG Lomb develops catalogs and manuals for B2B and B2C. We have the capability to produce the entire project from start to finish, including: writing, photography, photographic editing, design and layout, illustrations, renderings, etc. Need it web-based? Need it CD based? Need it interactive? Yes – we do that too. Refer to our interactive marketing services for newer styles, or take a look at some of our samples in the portfolio section.

Advertising; Print & Broadcast

Whether for Business-2-Business or Business-2-Consumer MG Lomb produces top-quality creative advertising that drives results for our clients. From multinational campaigns to local newsprint spots, MG Lomb Advertising has the experience to support your company.

Ad Campaigns: Dominate your market. A true campaign requires advance planning and the involvement of an experienced agency. Successful Advertising Campaigns not only build brand recognition, but also persuades the customer to buy your product.

Print Ads: Think quality design. Don't place an Ad that no one will read. Publications charge thousands for a single placement so make it count.

Template Ads: Control costs. Simply updating an existing Ad, as compared to creating one from scratch, each time, will reduce your expenditure on creative. For companies with a large offering of products, this approach can be extremely effective. With design tied to packaging or point-of-purchase results can be even more fruitful.

Radio: Think quality radio spots. Voice, sound and creativity are key elements when producing a radio spot that can effectively represent your business and meet your communication goals. Whether MG Lomb produces an original piece with quality voice talent and original music score, or we simply write the spot and manage production, we can support you.

Television: Think quality television commercials. Whether MG Lomb produces an original piece with quality video production, voice talent and original music score development, or simply writes the spot and manages production, we can support you.

Vendor Cooperative Programs: It’s available, think smart. Some vendors pay as much as 50% of the Ad placement cost just for you mentioning their product. Others will even help subsidize the cost of the Ad design. If you are unfamiliar with cooperative advertising, MG Lomb can help.

Media Placement

From print to broadcast MG Lomb can manage your businesses media placement. The responsibility for tracking alone can be a fulltime job. Which publisher owns what publications? What invoice covered which placement? Add planning and forecasting to the equation and you need a department. MG Lomb can take this responsibility off your hands and help you to focus on your job. Our support can be complete or partial. Some of MG Lomb’s clients ask us to manage only the electronic art transactions, while others rely on us to develop comprehensive annual projections, complete with tracking and reporting (AVS). Whatever your preference, we can support you.

Website Development

Custom websites. At MG Lomb, that’s what we do. Many agencies provide pre-designed templates from which their clients choose. We do not do that. Companies with established corporate identity and brands cannot benefit from prefab templates. All of MG Lomb’s work samples are custom built websites. Our capabilities are state-of-the-art and our development team is directly employed onsite.

Redeveloping your website is a significant undertaking. You will be tasked with re-examining every aspect of your business, as it relates to the website. This is necessary to accurately communicate current information about your products and services. Be prepared for setbacks and delays. The process is tedious and deviations from the original timeline are common.

Interactive Marketing & Multimedia

Why use interactive? The answer is – plain and simple – to increase sales. Today, consumers research their purchases on-line before buying; even if they don’t purchase on-line. They expect to learn about a product visually; to see it and interact with it. MG Lomb offers interactive solutions from simple and easy to the highest level interactive experience. Better yet, it’s now affordable.

Is your web-based marketing strategy starting to look like an abacus? Time to catch up! We’ll show you how. MG Lomb will show you how your customers can virtually interact with your products; customize them online; incorporate video with sound and animation and more. MG Lomb’s team is highly skilled in these technologies.

Event Marketing

Need help with an event program? Events can be a highly effective means to get exposure and increase brand awareness. Depending upon the event, media coverage is typically pre-established with print, radio, web and television all bundled in. If the event fits your market segment, you’ll get exposure. They’re often a good deal too. Aside from standard pricing arrangements, deals can be made to partially subsidize the sponsorship fees, including vendor cooperative programs, and sweepstakes or giveaways. MG Lomb has been successful at reducing one client’s LPGA sponsorship fee by 50%, for their agreement to donate product as prizes. We also involved one of the client’s top national resellers, who voluntarily built and staffed an impressive onsite booth.

Trade Show

Our involvement here is very important! Although MG Lomb does not build tradeshow booths, the corporate identity we build, and brands we create must be applied correctly. We’ve seen plenty of tradeshows where a company’s literature and website seriously departed from the company’s brand. For our clients, MG Lomb’s involvement with tradeshows is most often as an experienced partner. We make certain that the visual brand identity program is not compromised by a well meaning tradeshow organization that simply, just missed the boat.