Case Study: Collateral

Need

Reboot-IT was a new company. They needed everything. But mostly, they needed to look professional. A group of highly knowledgeable computer technology experts Reboot-IT could build any kind of computer imaginable. They could not however develop brand identity program or a professional looking sales kit.

Challenge

An unknown, Reboot-IT needed to appear established and professional. Needed were a professional logo, corporate identity, sales kit and marketing materials. None of it existed.

Solution

Build a professional sales kit, new logo and identity program. After first creating the corporate identity and logo, MG Lomb addressed the materials kit.

A small company with limited funds, Reboot-IT decided to forgo research. Instead, Reboot’s President & Michael Lomb met at a local pub to architect a plan. Some competitors’ materials were brought along for discussion. Four hours and twenty two pen-scratched napkins later, a sales kit was born. The new kit consisted of family of products sell sheets innovatively designed, with alternating color coded tabs.

Progress

Success! Reboot-IT now had a professional sales kit that impressed. Their materials were now competitive with those of the biggest players in their industry. Reboot-IT appeared reliable and established.

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