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Brand Maturity

Is knowing it’s not about you. It’s about “them”. They see you everywhere. From web, to print, to social … to the world. Your message, your look, your brand … needs to be perfectly consistent. We excel at helping companies who get this. And so, we Tie it all together.

 

Client Center

 

Over the last 20 years, MG Lomb has had the pleasure and excitement of working with a wide variety of clients on projects covering the full creative spectrum. Below are a few of the many highlight moments over the years.

Lattimore Physical Therapy: Branding & Web Program

Lattimore Physical Therapy has engaged MG Lomb to redevelop its entire corporate brand, and website. Addressed are sixteen clinics, and all marketing collateral. Program is scheduled to launch the second week in January 2014. Stay tuned … launching soon!

ITT Corp. Animated Holiday eCard

ITT Goulds Pumps, chose MG Lomb to develop their new 3D holiday eCard! Holiday eCards are a great way to thank customers for their business, and remind prospects you’re here.

eCards can be great, or they can be cheesy. Good ones take a lot of time and thought. MG Lomb created a one-of-a-kind creative “pop-up” 3D eCard for ITT.

Fisher Price Infant Product Animation

Fisher Price has again selected MG Lomb to produce a new consumer product animation. This new video (Infant product video/animation) is comprised of highly realistic 3D product animation, and includes: conceptual 3D product (unreleased product), musical score, sounds, environmental 3D (a virtual baby’s room), and motion graphics.

MG Lomb develops this work by first creating a rough conceptual storyboard, composing preliminary sketches stills & animation, refining and resolving the theme and messaging, composing music, refining the video and finalizing to Fisher Prices’ satisfaction. All aspects of this work and production are done by MG Lomb staff, at MG Lomb.

MG Lomb has produced numerous types of product animations for Fisher Price, both for consumers and conceptual product introduction purposes. Animations for conceptual product introduction are restricted by Fisher Price. The Thomas the Train video was used on the Fisher Price website, and, distributed in the product packaging on DVD.

Harris Corporation Facility Video

Harris Corporation, RF Communications Division, has selected MG Lomb to create a new interactive corporate facility video.

Harris RF is a manufacturing company that builds radios and related equipment and systems for the military (domestic and non-U.S.). This new video will be shown to high ranking government and military officials, from all over the world. It will convey and promote Harris RF’s facilities, capabilities and processes.

The new video is being developed with an 8 minute and 16 minute version, and will be translated into four languages. It contains highly sophisticated interactive and 3D graphics, as well as traditional HD video. Represented are most aspects of the Harris facility and processes, with sensitive areas edited out in post production, to comply with ITAR restrictions.

Client Ad Campaign for Costanza Enterprises

MG Lomb is proud to produce the ad campaign for Costanza Enterprises … Temple Building Luxury Loft Apartments.

How do you advertise luxury loft apartments, in the heart of Rochester’s City Center? With an Ad Campaign people will actually pay attention to!

We were thinking Mad Men!
What makes the point of luxury city living better than Mad Men?  Style … sophistication … creativity … and luxury. A campaign that gets the attention of those it’s supposed to – is a winning campaign.

We at MG Lomb think that “Mad Men style” is fun and memorable. It says everything visually about loft city living that needs to be said. It creates a fun buzz about the Temple Building loft apartments, and tells the story of what they’re all about.

New Website launched

MG Lomb was engaged by Allen-Bailey Tag & Label to redevelop their website. See our newly completed client website … www.ABTL.com !

Allen-Bailey (ABTL) is a 100 year old company that manufactures tags and labels, for businesses globally. Avery Dennison is among their key accounts. MG Lomb has been supporting ABTL’s creative and web needs since 2005.

Although MG Lomb’s relationship with ABTL spans nearly a decade, our agency was still required to “compete” for the new ABTL website project, in 2013. The ABTL management team wanted to be sure MG Lomb’s capabilities and prices were among the best available. Our website redevelopment plan and proposal were selected as the winning bid.

We’re proud of the results … please visit www.ABTL.com to see our work.

Thomas the Train Animation

Fisher Price has selected MG Lomb to produce a new Thomas the Train product animation.

This new video is comprised of highly realistic 3D product animation, and includes: Thomas video, musical score, sounds, environmental photography and child actor stills. MG Lomb develops this work by first creating a rough storyboard, composing preliminary sketches stills & animation, refining and resolving the theme and messaging, composing music, refining the video and finalizing to Fisher Prices’ satisfaction. All aspects of this work and production are done by MG Lomb staff, at MG Lomb.

MG Lomb has produced numerous types of product animations for Fisher Price, both for consumers and product introduction purposes. Animations for product introduction are restricted by Fisher Price, for use on MG Lomb’s website, but the consumer work can be seen here (Thomas the Train animation). This Thomas video was used on the Fisher Price website, and, distributed in the product packaging on DVD.

Website Redevelopment Project

Allen-Bailey Tag & Label (ABTL) selects MG Lomb to redevelop their website program.

ABTL has selected MG Lomb to redevelop their company website. ABTL, a 100+ year old company that produces Tags and Labels, opted to undertake a serious rebuild of their existing website, addressing branding, content, search engine optimization, and messaging concerns.

ABTL has been a client of MG Lomb’s since 2005. When initially engaged by ABTL (in 2005) MG Lomb was tasked with developing for ABTL a complete marketing & sales program, inclusive of: brand identity, website, brochures, sell sheets, and other sales & marketing collateral. MG Lomb has served ABTL for nearly ten years, develops their advertising and manages their media placement.

International Ad Award – 3rd Consecutive Year

MG Lomb Advertising receives international ad award for third consecutive year. MG Lomb Advertising is proud to announce our recent re-selection, for the third consecutive year, as CHAMPION of CPRJ Best Ad Awards 2009, Machinery & Equipment Category, for development of the “Charting New Territories” advertisement, for Davis-Standard, LLC of Pawcatuck, CT & division Black Clawson Converting Machinery of Fulton, NY.

CPRJ (China Plastics and Rubber Journal) is the “sole official Chinaplas publication.” Chinaplas is China’s #1 plastics and rubber exhibition and the worlds third largest. More than seventy advertisers participated in the awards voting, and more than 5,500 votes were received from CPRJ readers and Chinaplas visitors.

International Ad Award – 2nd Consecutive Year

MG Lomb Advertising receives international ad award for second consecutive year.

MG Lomb Advertising is proud to announce our recent selection, for the second consecutive year, as CHAMPION of CPRJ Best Ad Awards 2008, Machinery & Equipment Category, for development of the “Charting New Territories” advertisement, for Davis-Standard, LLC of Pawcatuck, CT & division Black Clawson Converting Machinery of Fulton, NY.

CPRJ (China Plastics and Rubber Journal) is the “sole official Chinaplas publication.” Chinaplas is China’s #1 plastics and rubber exhibition and the worlds third largest. More than seventy advertisers participated in the awards voting, and more than 5,500 votes were received from CPRJ readers and Chinaplas visitors.

Careers in Motion Conference

MG Lomb speaks at RIT’s Annual Creativity, Careers in Motion ’08 Conference

Rochester Institute of Technology (RIT) invites MG Lomb Advertising President & Creative Director, Michael G. Lomb, to speak at RIT’s annual Creativity, Careers in Motion ’08 conference. Michael joined a panel of four established creative entrepreneurs, all RIT alums. The panel session was entitled “Striking Out On Your Own – Prospering As a Creative Entrepreneur.” Michael is a 1992 RIT graduate.

International Ad Award

MG Lomb Advertising receives international ad award. MG Lomb Advertising is proud to announce our recent selection as CHAMPION of CPRJ Best Ad Awards 2007, Machinery & Equipment Category, for development of the “Charting New Territories” advertisement, for Davis-Standard, LLC of Pawcatuck, CT & division Black Clawson Converting Machinery of Fulton, NY. CPRJ (China Plastics and Rubber Journal) is the “sole official Chinaplas publication.” Chinaplas is China’s #1 plastics and rubber exhibition and the worlds third largest. More than seventy advertisers participated in the awards voting, and more than 5,500 votes were received from CPRJ readers and Chinaplas visitors. MG Lomb Advertising has been the agency of record for Davis-Standard, LLC & Black Clawson Converting Machinery since 2004. MG Lomb is the creator of the Company’s new Brand Identity; print collateral marketing & sales kits; international print ad campaigns & media placement; and developer of their international family of websites, including Chinese and German language variations.

New Interactive for Otho-Clinical Diadnostics

Ortho-Clinical Diagnostics (a Johnson & Johnson Company) selected MG Lomb Advertising to develop a new interactive web-based tool to promote their keystone product, the Vitros® 5,1 FS Chemistry System. The new tool is available for use in six languages, plus English. OCD is a leading global provider of health diagnostics products. MG Lomb’s new interactive solution helps OCD to outpace their competition, with current and effective web-based product marketing tools.

New Chinese Website for Davis-Standard, LLC

Davis-Standard, LLC selected MG Lomb Advertising to develop their new international family of websites, including Chinese and German language variations. Davis-Standard, headquartered in Pawcatuck, CT, is a global leader coating and extrusion systems for the plastics and rubber processing industries. MG Lomb works most closely with the Converting Systems Group of Davis-Standard, headquartered in Fulton, NY. Please feel free to take a look – but you may need to add a language charter set; this website has been optimized for GB2312 encoding.

New Gunlocke Website

The Gunlocke Company (a division of HON International) selected MG Lomb Advertising to develop their new website. Gunlocke is a leading national manufacturer of fine wood furniture. Unsatisfied with the vendor first selected for the task (a firm recently ranked as one of the U.S.’s top ten interactive agencies) Gunlocke chose MG Lomb to build a top notch website that appealed to interior design firms and other creative professionals.