| Collateral / Sales Kits
Product:
Computer Hardware, Software & Accessories
Situation:
B2B
Market:
National
Deliverables:
Printed Sales Kits
& Sales Materials |
Client: Reboot-IT
The Need
Reboot-IT was a new company. They needed everything. But mostly, they needed to look professional. A group of highly knowledgeable computer technology experts Reboot-IT could build any kind of computer imaginable. They could not however develop brand identity program or a professional looking sales kit.
Challenge
An unknown, Reboot-IT needed to appear established and professional. Needed were a professional logo, corporate identity, sales kit and marketing materials. None of it existed.
Solution
Build a professional sales kit, new logo and identity program. After first creating the corporate identity and logo, MG Lomb addressed the materials kit.
A small company with limited funds, Reboot-IT decided to forgo research. Instead, Reboot’s President & Michael Lomb met at a local pub to architect a plan. Some competitors’ materials were brought along for discussion. Four hours and twenty two pen-scratched napkins later, a sales kit was born. The new kit consisted of family of products sell sheets innovatively designed, with alternating color coded tabs.
Progress
Success! Reboot-IT now had a professional sales kit that impressed. Their materials were now competitive with those of the biggest players in their industry. Reboot-IT appeared reliable and established. |
